The Non-Profits Blogosphere

AI: Empowering Nonprofits to Achieve Greater Impact

Artificial intelligence (AI) is no longer the stuff of science fiction. Today, it’s transforming industries across the globe, and the non-profit sector is no exception. With its ability to analyze vast amounts of data, automate tasks, and provide valuable insights, AI offers nonprofits a powerful tool to achieve their goals more effectively.
Lights, Camera, Donations! Nonprofits on YouTube: A Match Made in Fundraising Heaven

So, you’re a nonprofit doing amazing work, but your donor pool could use a little… splash? Well, grab your popcorn and settle in because we’re about to dive into the wonderful world of YouTube and how it can turn your cause into the next viral sensation (for all the right reasons, of course!). Why YouTube,…
Google Ads: Should We Bid On Our Brand Name?

Yes. Well, that was easy, right? Ok, in a nutshell: I recommend an always-on approach to brand paid search.
Content Donors Want You to Share

Your first job as a nonprofit communicator, and your most important one, is to know who you are talking to, or writing for, at all times. Then you match what you say to the interests, needs, and values of those people.
What’s More Effective for Receiving Donations? Email or Social Media Advertising?

According to the 2020 Global Trends in Giving Report, the answer depends on where your donors are on the globe. The report by funraise.org surveyed over 13,000 donors from around the world in March-May 2020. I would note that the entire survey was conducted online.
How to Know Your Followers Better on Social Media?

Suppose you’ve started a new job in the marketing and communications of a non-profit organization. They have all the usual channels set up and your job is to improve engagement. The first rule in creating compelling content is to know who the target audience is. Who are the people who see your content and what…