Hey! You have reached the “Impacting Social” website! A blog that deals with marketing strategies for social sector organizations.
My name is Tamir Shatz. I am a marketer, an advertising professional, and an export of digital platforms.
Recently, I’ve decided that it was worthwhile to share with the public (or those who are interested) the knowledge I have gained in areas that professionals usually do not bother to talk about – Non-Profits.
The world of professional marketing is full of examples for advertising a business brand:
To market a brand like Coca-Cola? – happily!
Finding innovative branding for a high-tech company – no problem!
Promoting a program that deals with loneliness among the older population … a little more complicated, right?
None of the marketers (and certainly non of the digital marketers) talk about the difficulties. What are the emphases that a marketer should pay attention to when it comes to non-profit organizations? What should be advertised? And how? On what platforms?
So, is marketing for non-profits like any other marketing? – I’m here to discuss this.
Do you have any thoughts? Want to share difficulties? Want to connect? Feel free to contact me on LinkedIn.
You are welcomed to follow the blog on Facebook as well.