Suppose you’ve started a new job in the marketing and communications of a non-profit organization. They have all the usual channels set up and your job is to improve engagement.

The first rule in creating compelling content is to know who the target audience is. Who are the people who see your content and what interests them? What are their problems and concerns? What characteristics do they share?

There’s no advertising without pictures. There is simply no such animal.

Your activity may be outstanding. You may have produced a stunning event. You may well have made an impact. But if you didn’t take any photos – marketing-wise it is like you did nothing.

One of the biggest difficulties for nonprofits and organizations is obtaining photos. Usually, we don’t really have the budget (or time) to send a photographer to document field activities. So if we want to publish something – we depend on our staff.

Here of course the problem. For the most part, the staff members are terribly busy. After all, they are the ones who make sure that your activity is carried out. They also do not always remember to take pictures.

If so, the importance of the matter is not always clear to them. And most importantly – even when they do take pictures, not everyone knows how to take pictures. Nothing sucks more than hearing about an amazing activity but realizing that there is no way to advertise it.

So here are some ideas that will make your team send better photos:

If you are like most non-profit organizations, Facebook is your main social network to interact with your community and to increase awareness.

But, like most nonprofits, Facebook is probably also a serious source of frustration for you.

The main problem is of course the constant decline in the reach of organic publications. It is no longer easy to reach your Facebook supporters, even if you have tens of thousands of followers on the business page.

But here’s the thing: Facebook (and Instagram) is where most of your supporters hang out. There they talk about what they care about. You must be a part of this discourse, but it should not stop there.