Month: January 2022

  • Google Ads: Should We Bid On Our Brand Name?

    Google Ads: Should We Bid On Our Brand Name?

    Yes. Well, that was easy, right? Ok, in a nutshell: I recommend an always-on approach to brand paid search.

  • Content Donors Want You to Share

    Content Donors Want You to Share

    Your first job as a nonprofit communicator, and your most important one, is to know who you are talking to, or writing for, at all times. Then you match what you say to the interests, needs, and values of those people.

  • What’s More Effective for Receiving Donations? Email or Social Media Advertising?

    What’s More Effective for Receiving Donations? Email or Social Media Advertising?

    According to the 2020 Global Trends in Giving Report, the answer depends on where your donors are on the globe. The report by funraise.org surveyed over 13,000 donors from around the world in March-May 2020. I would note that the entire survey was conducted online.

  • How to Know Your Followers Better on Social Media?

    How to Know Your Followers Better on Social Media?

    Suppose you’ve started a new job in the marketing and communications of a non-profit organization. They have all the usual channels set up and your job is to improve engagement. The first rule in creating compelling content is to know who the target audience is. Who are the people who see your content and what…

  • 5 Features of an Effective Newsletter

    5 Features of an Effective Newsletter

    Imagine a world where every newsletter you emailed directly affected your organization’s activities. A world where the opening percentages of email are high, readers are interested, and each new submission leads to more inquiries, more donations, and more people signing up to support your goal.

  • 6 Ideas That Will Make Your Team Send Better Photos

    6 Ideas That Will Make Your Team Send Better Photos

    There’s no advertising without pictures. There is simply no such animal. Your activity may be outstanding. You may have produced a stunning event. You may well have made an impact. But if you didn’t take any photos – marketing-wise it is like you did nothing. One of the biggest difficulties for nonprofits and organizations is…

  • 5 Questions to Ask Before Sending Your Next Newsletter

    5 Questions to Ask Before Sending Your Next Newsletter

    If you’re like most nonprofits, you’re probably sending a lot of messages through mailing lists. Newsletters, emails about upcoming events, calls for donations, or recruiting volunteers. But are you sending the right messages to the right people and at the right time? Or are you just distributing emails without a plan?

  • 5 Methods to Increase Your Non-Profit’s Mailing Lists Through Facebook

    5 Methods to Increase Your Non-Profit’s Mailing Lists Through Facebook

    If you are like most non-profit organizations, Facebook is your main social network to interact with your community and to increase awareness. But, like most nonprofits, Facebook is probably also a serious source of frustration for you. The main problem is of course the constant decline in the reach of organic publications. It is no…

  • An Unusual Tip: How to Increase Involvement in Facebook Groups?

    An Unusual Tip: How to Increase Involvement in Facebook Groups?

    Since opening the blog I have shared a number of posts on the subject of Facebook groups. Facebook communities have a true ability to bring good results for social organizations with minimal budget investment.

  • How to Change Your Facebook Business Page Name in 2019

    How to Change Your Facebook Business Page Name in 2019

    Want to change your Facebook Page name? While on Instagram, LinkedIn, or Twitter, such a change is barely an inconvenience, on Facebook, for some reason, it tends to get a little more complicated.