According to the 2020 Global Trends in Giving Report, the answer depends on where your donors are on the globe.

The report by funraise.org surveyed over 13,000 donors from around the world in March-May 2020. I would note that the entire survey was conducted online.

There’s no advertising without pictures. There is simply no such animal.

Your activity may be outstanding. You may have produced a stunning event. You may well have made an impact. But if you didn’t take any photos – marketing-wise it is like you did nothing.

One of the biggest difficulties for nonprofits and organizations is obtaining photos. Usually, we don’t really have the budget (or time) to send a photographer to document field activities. So if we want to publish something – we depend on our staff.

Here of course the problem. For the most part, the staff members are terribly busy. After all, they are the ones who make sure that your activity is carried out. They also do not always remember to take pictures.

If so, the importance of the matter is not always clear to them. And most importantly – even when they do take pictures, not everyone knows how to take pictures. Nothing sucks more than hearing about an amazing activity but realizing that there is no way to advertise it.

So here are some ideas that will make your team send better photos: