Do you want to use Facebook as a tool for building a community or updating your non-profit’s activities? Your natural tendency would probably be to set up a Facebook page, but any novice marketer on Facebook will point out that pages have quite a few drawbacks.

If you are like most non-profit organizations, Facebook is your main social network to interact with your community and to increase awareness.

But, like most nonprofits, Facebook is probably also a serious source of frustration for you.

The main problem is of course the constant decline in the reach of organic publications. It is no longer easy to reach your Facebook supporters, even if you have tens of thousands of followers on the business page.

But here’s the thing: Facebook (and Instagram) is where most of your supporters hang out. There they talk about what they care about. You must be a part of this discourse, but it should not stop there.