There’s no advertising without pictures. There is simply no such animal.

Your activity may be outstanding. You may have produced a stunning event. You may well have made an impact. But if you didn’t take any photos – marketing-wise it is like you did nothing.

One of the biggest difficulties for nonprofits and organizations is obtaining photos. Usually, we don’t really have the budget (or time) to send a photographer to document field activities. So if we want to publish something – we depend on our staff.

Here of course the problem. For the most part, the staff members are terribly busy. After all, they are the ones who make sure that your activity is carried out. They also do not always remember to take pictures.

If so, the importance of the matter is not always clear to them. And most importantly – even when they do take pictures, not everyone knows how to take pictures. Nothing sucks more than hearing about an amazing activity but realizing that there is no way to advertise it.

So here are some ideas that will make your team send better photos:

It is not easy for non-profit organizations to receive news coverage. And this is especially true during the Coronavirus plague.

As the news industry changes, fewer journalists cover nonprofits as part of their media routine – and in the days of the Corona, the majority were assigned to report the plague.

In addition, the newsrooms are smaller than they were a month ago, due to layoffs or vacancies. And everyone adapts to the need to report a large portion of the stories virtually.

But just because it’s harder to get exposure, does not mean there is nothing to do.