Since opening the blog I have shared a number of posts on the subject of Facebook groups. Facebook communities have a true ability to bring good results for social organizations with minimal budget investment.
If you are like most non-profit organizations, Facebook is your main social network to interact with your community and to increase awareness.
But, like most nonprofits, Facebook is probably also a serious source of frustration for you.
The main problem is of course the constant decline in the reach of organic publications. It is no longer easy to reach your Facebook supporters, even if you have tens of thousands of followers on the business page.
But here’s the thing: Facebook (and Instagram) is where most of your supporters hang out. There they talk about what they care about. You must be a part of this discourse, but it should not stop there.
If you’re like most nonprofits, you’re probably sending a lot of messages through mailing lists.
Newsletters, emails about upcoming events, calls for donations, or recruiting volunteers.
But are you sending the right messages to the right people and at the right time? Or are you just distributing emails without a plan?
Imagine a world where every newsletter you emailed directly affected your organization’s activities.
A world where the opening percentages of email are high, readers are interested, and each new submission leads to more inquiries, more donations, and more people signing up to support your goal.