Your first job as a nonprofit communicator, and your most important one, is to know who you are talking to, or writing for, at all times. Then you match what you say to the interests, needs, and values of those people.
Category Archive: Donors
According to the 2020 Global Trends in Giving Report, the answer depends on where your donors are on the globe.
The report by funraise.org surveyed over 13,000 donors from around the world in March-May 2020. I would note that the entire survey was conducted online.