Since opening the blog I have shared a number of posts on the subject of Facebook groups. Facebook communities have a true ability to bring good results for social organizations with minimal budget investment.
If you missed my last two posts, here they are again:
So now that you’ve created your Facebook group and invited people to join, how do you get them to participate? to also be active in the group?
There is one unconventional method that you probably have not tried, but that can do wonders for your engagement:
Wait, what? Who reads emails? We have already sent emails for people to join the group, what does this have to do with promoting its activities?
Well, I have always been a proponent of multi-channel marketing and have discovered from colleagues that using email to promote activities in the Facebook group of nonprofits helps it grow significantly.
The idea is to use your weekly update email (or newsletter) to encourage engagement.
It is likely that every week you send an update email for partners/employees/donors, etc. In it, you send updates on upcoming seminars (or webinars), good news, resources, or other updates they need to know about. You need to add a special section for “What’s Happening in the Facebook Group”.
It can look like this:
Once it has become a regular feature of the weekly update, group involvement will increase significantly.
Why do I think it works?
- It reminds people that the group exists
- It shows people that it is an active group
- This is a kind of social proof
As with anything, people sometimes need to hear about something more than once. Therefore adding this section will not only help group involvement, it also serves as a recruiting tool to get more people to join.
While groups seem to be dominating news updates more and more, you still need to actively participate. No one wants to ask a question or post something and get crickets. They want to know that people are active in the group.
And finally, sharing the kind of things members post shows others what they can do in the group. It also encourages them to share their expertise: “Oh! I just did something like that and I can help! ”
Facebook groups can be an essential tool for reaching your supporters, but they require some investment and some trial and error to find out what works for your organization.
Will you try to add such a section to your weekly email?
Tell me how it goes or how you encourage participation in your Facebook group. I would love to share your story!