The Simple Guide 2.0: How to Get People to Join Your Non-Profit’s Facebook Group?

Yesterday I shared the simple guide to setting up your Facebook group. Now that everything is set up, it’s time to invite friends!

But first, we need to make sure you actually answered some of the questions I asked yesterday.

Why are you creating a group and who should be a member?

If there is no clear goal for your group, it will not succeed even if you get people to join.

Now, assuming you’re sure of the reasons for the group’s existence, here are some ways you can invite people to join:

Email

If you want your supporters, customers, or volunteers to join the Facebook group, start by sending an email. Send a few specific emails announcing the launch of the group, then continue to include a link to it at:

  • Mailing list Joining Emails
  • Newsletter
  • Everyone’s email signature

Website / Blog

For more exposure and to attract visitors who may not be on your mailing list, add an invitation and link to the group in the following areas of your site or blog:

  • Navigation menu (main menu)
  • Sidebar
  • Footer
  •  The “Contact Us” page
  • Thank you pages (for example, those that appear after filling out a questionnaire or sending a message on the site)
  • With the rest of the other social network links
  • Pop-up Windows (If you have any)

Facebook (and your other social networks)

Create a graphic that can be shared with the link to your group (I hope the link was customized when you first created the group – see yesterday’s post for more information) and post it on all social networks. Next, pin the graphic to the top of your profiles so that it will be the first thing visitors see.

Here are some other ways you can use social media to promote a group:

  • Include the link in your Instagram biography.
  • Mention it during your YouTube videos or add a text layer.
  • If the group is linked to a Facebook page, make sure the “Groups” tab is displayed in the left sidebar of the page.
  • Run an ad on Facebook (relevant only to page owners… and budget owners of course).
  • Always mention it during your Facebook Live videos.

Depending on who you want to join the group, some of these options will not be necessary.

For example, there are organizations that use Facebook groups for certain training options or communications manager training programs. Since these groups are intended solely for certain people, posting the group as a benefit and then sending the link is enough.

If your group is successful, word of mouth will eventually become a huge part of its growth.

But when you’re just starting to build your audience, choose some of these tactics that will work in your opinion, for your target audience, and let me know how it goes!