How to Change Your Facebook Business Page Name in 2019

Want to change your Facebook Page name? While on Instagram, LinkedIn, or Twitter, such a change is barely an inconvenience, on Facebook, for some reason, it tends to get a little more complicated.

Most Facebook Pages can change their names. This is better than a few years ago, when the answer was never, not for any reason. Now it’s quite easy to change your Page name. But – Facebook will have to approve your name change!

If it’s a minor or an insignificant change like adding or removing a single word or fixing a minor spelling mistake, it should be fairly easy, but what happens when your business or organization has gone through major re-branding? I recently had to go through quite an ordeal to figure out how one manages to do so and I’m here to share the knowledge!

Page names must accurately reflect the Page. Keep in mind that only authorized representatives can manage a Page for a brand, place, organization, or public figure.

Page names can’t include:

  • Terms or phrases that may be abusive or violate someone’s rights.
  • The word “official” if the Page isn’t the official Page of a brand, place, organization, or public figure.
  • Improper capitalization (example: tHe best CaFE). Page names must use grammatically correct capitalization and may not include all capital letters, except for acronyms.
  • Symbols (example: ® ) or unnecessary punctuation.
  • Descriptions or slogans (example: The Best Falafel – We serve the best falafel in town). People who manage Pages can add this information to a Page’s About section.
  • Any variation of the word “Facebook.”

Page names can’t consist only of:

  • Generic words (example: “Kebab”… I’m a bit hungry apparently). Pages must be managed by official representatives of the topics they’re about.
  • Generic geographic locations (example: Tel Aviv). However, you can create a Page name for an organization that represents a geographic location. For example, “Tel Aviv – City Hall”. source

In addition, there is a limit of 75 characters in your Page name. which should be more than enough.

The process of requesting a change is fair to the point: login as an Admin of the Page you wish to change, click About on the left/right side of your Page, click Edit next to your Page’s name, enter a new Page name, click Continue, review your request and click Request Changesource (see photos below).

click About on the left/right side of your Page, click Edit next to your Page’s name
enter a new Page name, click Continue
review your request and click Request Change

Please make sure you review your change and check for spelling mistakes. There’s nothing more embarrassing than having your page name spelled wrong, and once you request the change, it could be a while until you can ask for another chance.

As stated, adding or removing a single word, or fixing a minor spelling mistake, should be fairly easy, and you should expect an automatic approval reply in a minute or two. But, If you want to completely change your Page name, you can expect fairly automatic refuse. What to do then?

You can try to appeal. Facebook gives you that option once the refuse reply is sent. Generally, I find this option to be pointless. Most times, your reasoning won’t convince the FB representative that the algorithm was wrong and that you should be granted your request.

It did work for me once: I wanted to change a Page name to the name of that page website domain. the names were quite different but since I argued that the content remained the same and that website was attached to the page from the very beginning and that it in fact reflected the Page better, my request was granted.

If you need to add 2 words, or maybe remove one and add another, there is a fairly simple way to trick the algorithm: change the name in stages. It might sound stupid (and it is weird) but it works. So let’s say you want to change the name from “Anabasis” to “Anabasis New Media”. You first change it to “Anabasis Media”, wait 2-7 days, then ask for another chance.

Just keep in mind that even a little spelling fix or adding the word “The” is considered a change, so no short cuts or your request will be denied.

How many such changes can you make? I heard some Social Media managers completely re-branded existing pages over a few weeks that way. There are of course a few downsides: A. Your followers will be completely aware of the constant changes and might issue negative feedback to Facebook that will result in blocking your ability to do any more edits. If that happens mid-changes that would be annoying. B. You risk looking unprofessional to your clients/bosses.

So if that Low-Tech solution won’t work for you, the absolute best way to re-brand your page is to contact your “Facebook Advertiser Support”. If you have a Facebook Ad account you are eligible to contact a live representative of Facebook (Yes, an actual human being). You can chat with one by sending a message directly at https://www.facebook.com/facebookadsupport/ or better yet, just click “Help” on your page’s upper right corner, then click “Advertiser Support” (see photo below).

lick "Help" on your page's upper right corner, then click "Advertiser Support"

You will then be transported to a Business Manager page. Click Support on the upper right side, then, under “Find answers or contact support” click “Let’s get Started“. (See photos below)

Click Support on the upper right side, then, under "Find answers or contact support" click "Let's get Started".

You can select your issue and ultimately be granted the option of either leaving a message or (if within business hours) chat live with a representative. Click on “Business Pages“, then “Change my Page Name“, then on the right side you can choose to chat or send an e-mail. (See photos below)

Click on "Business Pages"
then "Change my Page Name"
on the right side you can choose to chat or send an e-mail.

I found my experience of chatting with the representative to be the best and simplest way of getting across exactly what I want. Once your request is being processed that way it’s granted within a day.

We covered: Facebook rules for Page names. Step-by-step to request your Facebook Business Page name change. What to do if you need to completely re-brand your Page name.

Review as needed! Let me know how it works for you.